How’s this for ironic absurdity: Big Brother, the television show that coined the term “Reality TV” now extends their version of reality (stupid games, getting watched 24/24, raunchy talk, endless themesongs, and boredom, boredom, boredom …) to the virtual reality. They’re producing a show in the virtual world “Second Life”, glass house ’n all: Big Brother Second Life. The contestants they’re looking for: “if you’re able to spend at least 8 hours a day in the virtual house from December 1 to 31st” you can go for the magnificent prize: a tropical island! (in the second life environment).
So to sum it up: this is gonna become a unreal reality show with contestants that are selected from the fact they have no life outside second life. And you (the audience) get to watch real avatars!
From the Endemol-press release:
Endemol is the first television producer in the world to establish a branch in Second Life. Managing Director Paul Römer: The role of online communities is becoming increasingly important. As a producer of cross-media content, Big Brother Second Life represents a fantastic opportunity to amass knowledge of the virtual world. In the future we will use this experience to develop specific content for online communities. Big Brother is the perfect format. Now that its been seen by 2 billion viewers all over the world, it is now time to conquer the virtual world.
Which is lacking a bit in grasping the ironic absurdity of the setup I’m afraid. It’s a new frontier for them to be conquered (after their previous conquests in morality – the pregnant woman in the house – or general good taste).
Starting December 1, on a screen near you (safe to say: that will probably not be anywhere near my screen).